Veganism is the only rational response to the recognition that animals matter morally.

The animal movement should be clear: veganism is the *only* rational response to the recognition that animals matter morally. Animal advocates should *never* be partnering with industry to try to make the process of exploitation "better."

The economic reality that animals are property will always constrain and limit welfare reform to measures that, as a general matter, improve production and are rational for industry to pursue. If the movement spoke with a unified vegan voice, industry would respond with welfare reforms anyway to try to assure the public that veganism was not necessary and that animal products were produced in a "humane" way. Welfare reform will happen even if animal advocates don't campaign for it.

When animal advocates partner with industry, the message that is sent to the public is that they can be "compassionate" consumers. That is a message that industry loves. It should never be a message promoted by animal advocates. There is no such thing as "compassionate" consumption. There is veganism and there is direct participation in animal exploitation. There is no third choice.