First, these campaigns commodify a traditionally disempowered group (women) as a supposed means to the end of helping another disempowered group (nonhumans). But what sense does it make to say that we should treat one group instrumentally in order to help another group? It does not make any sense whatsoever. Indeed, by encouraging the public to see women as objects, PETA merely ensures that people will continue to see nonhumans as objects. As long as we continue to treat women like meat, we will continue to treat nonhumans as meat.
It is imperative that we object to the instrumental treatment of any group. Devaluing and commodifying one group for the supposed benefit of another is immoral and self-defeating.
Second, by coupling sexual imagery with images of violence toward nonhumans, these campaigns attempt to eroticize animal exploitation. We live in a culture in which violence, and particularly violence against women, is eroticized in a variety of ways. Perpetuating this, and extending it to the exploitation of nonhumans, is deeply troubling.
Third, these campaigns have everything to do with promoting PETA and nothing to do with the exploitation of nonhuman animals. PETA started its naked fur campaign in the early 1990s. The fur industry is stronger than ever. There has been a dramatic increase in the past decade in the number of stores carrying fur and the number of designers using fur combined with a significant drop in the average age of fur buyers. A 2004 Gallup poll “found that 63 percent of respondents pronounced the buying and wearing of clothing made with animal fur ‘morally acceptable.’” Although good results for nonhumans would not justify sexism, sexism has not produced any good results for nonhumans.
Read more here: http://www.abolitionistapproach.com/the-state-of-the-movement/#.UVsfN1ev_gM
-------More about PETA, written 09.04.2013:
PETA supports "happy exploitation", which hurts and kills animals:
"PETA gives awards to various vendors of “happy” meat and animal products;
PETA, along with other animal groups, has enthusiastically endorsed the Whole Foods “Animal Compassionate” program/label;
PETA gave an award in 2004 to Temple Grandin, the designer of “happy” slaughter houses and what Grandin calls the “stairway to heaven” system of slaughter;
PETA announces and then calls off boycotts of institutional animal users such as Kentucky Fried Chicken and Burger King and praises those companies for their supposed concern for animal welfare;
PETA praises McDonald’s as “actually ‘leading the way’ in reforming the practices of fast-food suppliers, in the treatment and the killing of its beef and poultry.”"
PETA has sexist campaigns, which hurts women:
PETA admits that it kills "unadoptable" and "elderly" animals at their "shelter"; and it is never justifiable to kill another individual and to use violence.
------------Quote from Gary Francione's Abolitionist Approach-page: